Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, tablet, or mobile phone when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

Cookies are sent by a web server to your browser, and your browser stores them. Each time you revisit the same website, your browser sends those cookies back to the server, allowing the website to recognise you and remember information about your previous visit — such as your preferences or login status.

Cookies are generally not harmful. They do not contain viruses or malware and cannot access other files on your device. However, they may be used to track your browsing behaviour across websites for advertising purposes, which is why transparency about their use is important to us.

Types of cookies by duration:

• Session cookies: These are temporary cookies that exist only while your browser is open. They are deleted automatically when you close your browser tab or window
• Persistent cookies: These remain on your device after you close your browser, for a set period of time (days, months, or years). They are used to remember your preferences on return visits

Types of cookies by origin:

• First-party cookies: Set directly by Breg Moon when you visit our Website
• Third-party cookies: Set by external services we use, such as Google Analytics and Google AdSense, when their scripts load on our pages

2. Cookies We Use on Breg Moon

Below is a detailed breakdown of the categories of cookies used on Breg Moon, their purpose, and how long they last.

3. Why We Use Cookies

We use cookies on Breg Moon for the following specific reasons:

• To keep the Website running: Strictly necessary cookies are required for WordPress and our hosting infrastructure to function correctly
• To understand our audience: Analytics cookies tell us which articles are most popular, where our readers come from, and how they navigate the site — helping us improve our content
• To generate revenue: Advertising cookies allow Google AdSense to serve ads on our Website. This advertising revenue is what allows Breg Moon to remain free to read and to continue publishing quality content
• To improve your experience: Functional cookies remember your preferences so you do not need to re-enter them every time you visit
• To enable sharing: Social media cookies allow you to easily share our content with your networks on platforms like Facebook and Twitter/X

4. How to Manage & Control Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can manage your preferences through several methods:

A. Through Your Browser Settings

Most web browsers allow you to view, manage, block, and delete cookies through their settings menus. Instructions for major browsers:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Apple Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data
• Opera: Settings → Advanced → Privacy & security → Cookies

B. Google-Specific Opt-Outs

• Google Analytics opt-out: Install the free Google Analytics Opt-Out Browser Add-on available at https://tools.google.com/dlpage/gaoptout — this prevents Google Analytics from collecting data about your visits
• Google Ads personalisation: Manage your Google ad personalisation settings at https://www.google.com/settings/ads — you can turn off personalised ads entirely
• Google’s Privacy Controls: Visit https://myaccount.google.com/data-and-privacy to manage all data Google holds about your account activity

C. Industry-Wide Opt-Out Tools

• Your Online Choices (Europe): https://www.youronlinechoices.com — manage interest-based advertising from dozens of participating ad networks
• Network Advertising Initiative (US): https://www.networkadvertising.org/choices/ — opt out of participating ad network tracking
• Digital Advertising Alliance (US): https://www.aboutads.info/choices/

5. Do Not Track (DNT) Signals

Some browsers include a “Do Not Track” (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked across sites. There is currently no universal legal standard or technical protocol governing how websites must respond to DNT signals.

At present, our Website does not alter its data collection or cookie practices in response to DNT signals. We continue to monitor developments in this area and will update this policy if a recognised standard is adopted.

If you are concerned about cross-site tracking, we recommend using the browser-level and third-party opt-out tools described in Section 4 above, as these are more reliable than DNT signals in managing your privacy preferences.

6. Cookies and Google AdSense — Detailed Explanation

Because we participate in the Google AdSense programme, we want to be particularly transparent about how Google uses cookies in connection with advertising on our Website.

When you visit Breg Moon, Google AdSense may set cookies on your device to:

• Determine which ads to show you based on your browsing history across websites that participate in Google’s advertising network
• Limit the number of times you see the same advertisement (frequency capping)
• Measure the effectiveness of ad campaigns by tracking conversions and click-through rates
• Prevent fraudulent activity and click fraud in the advertising network
• Build a profile of your interests to serve more relevant ads across different websites in the future

Google’s use of advertising cookies complies with Google’s own advertising policies. Breg Moon does not have access to or control over the cookies set by Google. We do not receive personally identifiable information from Google as part of this advertising relationship.

Google discloses how it uses data when you use their partners’ sites and apps at: https://policies.google.com/technologies/partner-sites

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. Any updates will be posted on this page with a revised “Last Updated” date.

We encourage you to review this Cookie Policy periodically so you remain informed about how we use cookies. Your continued use of the Website after any changes are published constitutes your acceptance of the updated Cookie Policy.

If we make significant changes to the types of cookies we use or how we use them, we will make reasonable efforts to notify you by posting a notice on the Website.

8. Contact Us

If you have any questions about this Cookie Policy, how we use cookies, or how to exercise your choices regarding cookies, please contact us through the details below.

For concerns relating to how Google handles your data through AdSense and Analytics, you may also contact Google directly or refer to their Privacy Policy at https://policies.google.com/privacy.